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2 Truths and a Lie About Video Content Creation
with Arjun Sundararajan
Ever wondered what really makes video content successful? š¤ Dive into this thought-provoking game of āTwo Truths and a Lieā to unravel the key secrets of effective video strategies.
Discover why consistency trumps perfection and why originality is your best ally in content creation. But can you really plan a viral success overnight? š¤
Join us to find out the truths behind these viral content myths and learn how the odds can favor your brand with persistent effort. Don't forget to leave your guesses in the comments and see if you got it right! #VideoContent #ConsistencyIsKey #ContentStrategy
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Transcript
Okay. I wanna play a quick game of two truths and a lie about video content creation. Let's see if you can spot the lie. So here's the first statement. Consistency beats perfection. Posting a 80% good video multiple times a week is way more effective than waiting for the perfect one. Second statement. If you put in the right kind of effort, you can create a viral campaign that'll explode your brand just next week. Just plan it right and boom, thousands of views overnight. Third statement, being yourself makes content creation way easier. Trying to be someone you're not is exhausting, and people can tell when you're forcing it. Touch your guesses in. For those of you who are not familiar with this, of the three statements that I made, two of them are true, and one of them is not. And you need to guess what it is. You got your guesses? So here's the truth. Virality isn't something that you can plan for. It comes from volume and consistency and not a single campaign. You create the right kind of content and do it over and over, and, eventually, the odds stacks in your favor. How did you do? Did you guess that right? Let me know in the comments.
Transcript
Okay. I wanna play a quick game of two truths and a lie about video content creation. Let's see if you can spot the lie. So here's the first statement. Consistency beats perfection. Posting a 80% good video multiple times a week is way more effective than waiting for the perfect one. Second statement. If you put in the right kind of effort, you can create a viral campaign that'll explode your brand just next week. Just plan it right and boom, thousands of views overnight. Third statement, being yourself makes content creation way easier. Trying to be someone you're not is exhausting, and people can tell when you're forcing it. Touch your guesses in. For those of you who are not familiar with this, of the three statements that I made, two of them are true, and one of them is not. And you need to guess what it is. You got your guesses? So here's the truth. Virality isn't something that you can plan for. It comes from volume and consistency and not a single campaign. You create the right kind of content and do it over and over, and, eventually, the odds stacks in your favor. How did you do? Did you guess that right? Let me know in the comments.
The 4 Hidden Reasons Your Personal Brand Isnāt Taking Off
with Arjun Sundararajan
Struggling to build a personal brand? Discover the four key gaps that might be holding you backāstrategy, tactics, mindset, and habit. Closing these gaps isn't just about knowledge; it's about unlocking your potential for success. š
š In this video, uncover:
1ļøā£ The importance of a clear strategy tailored to your audience.
2ļøā£ Effective tactics that enhance your content across platforms.
3ļøā£ Overcoming mindset barriersāembrace authenticity over perfection.
4ļøā£ Building habits that ensure long-term growth.
Ready to transform your brand? Dive in and learn how to close these gaps effectively!
#PersonalBrand #SuccessTips #BrandGrowth
Transcript
Here's what I've realized. Most of you don't fail at building a personal brand because you lack the expertise. It's mostly because there are four gaps that you have not closed, and that's causing you to fail in building your personal brand. The first is the strategy gap. You can't just post and hope that something is going to happen and something's going to stick. You need to have a strategy. Who's your audience? Where are they spending the time? How are you going to write content that would actually connect to them and cut through the noise? And most importantly, is the content that you're putting out there is working towards the the goals that you care about, whether it's building authority, getting opportunities, or, like, getting leads. If you don't know this, this is the first gap. And then comes the tactics gap. And this is kind of where the hard work lives. You know, everything from, like, the recording, the editing, the writing captions, the tweaking content for each social media platform, setting up your content calendar, the hooks, the value, the CTA, the thumbnails, the, overlays, the edits, the b roll, all these things matter, and few are feeling to put in the effort to go through these details that needs to happen. And then there is the mindset gap. This is the wise that goes in your head that says that, I hate how I look on video or, I don't wanna post this content. I know that there are so many others who know this better than me. Or, oh, there's already so much content out there. Who am I to go and, like, talk about this thing? So here's the fix. Authenticity is not the same as perfection. It's sounding like yourself and trusting that your story matters and has value. And finally, there's the habit gap. If you have to do this only once, it's really easy. But doing it over and over, that's where the real growth happens. So it's kinda like dieting. If you were to eat good for one day or a couple of days, it's easy for you to do. But you know that if you do this consistently, that's when it's gonna have the improvement in your health. So your brand also works similarly. Consistency compounds. So here's the question for you. Which of these four gaps, strategic, tactics, mindset, and habit, is holding you off from building your personal brand?
Transcript
Here's what I've realized. Most of you don't fail at building a personal brand because you lack the expertise. It's mostly because there are four gaps that you have not closed, and that's causing you to fail in building your personal brand. The first is the strategy gap. You can't just post and hope that something is going to happen and something's going to stick. You need to have a strategy. Who's your audience? Where are they spending the time? How are you going to write content that would actually connect to them and cut through the noise? And most importantly, is the content that you're putting out there is working towards the the goals that you care about, whether it's building authority, getting opportunities, or, like, getting leads. If you don't know this, this is the first gap. And then comes the tactics gap. And this is kind of where the hard work lives. You know, everything from, like, the recording, the editing, the writing captions, the tweaking content for each social media platform, setting up your content calendar, the hooks, the value, the CTA, the thumbnails, the, overlays, the edits, the b roll, all these things matter, and few are feeling to put in the effort to go through these details that needs to happen. And then there is the mindset gap. This is the wise that goes in your head that says that, I hate how I look on video or, I don't wanna post this content. I know that there are so many others who know this better than me. Or, oh, there's already so much content out there. Who am I to go and, like, talk about this thing? So here's the fix. Authenticity is not the same as perfection. It's sounding like yourself and trusting that your story matters and has value. And finally, there's the habit gap. If you have to do this only once, it's really easy. But doing it over and over, that's where the real growth happens. So it's kinda like dieting. If you were to eat good for one day or a couple of days, it's easy for you to do. But you know that if you do this consistently, that's when it's gonna have the improvement in your health. So your brand also works similarly. Consistency compounds. So here's the question for you. Which of these four gaps, strategic, tactics, mindset, and habit, is holding you off from building your personal brand?